Blog 11

The photo displayed above is an advertisement for Denver Water.  At first glance, we see that the bench has about three quarters of the bright orange seat missing, revealing the dull concrete posts and the minimal support of the metal bars.  Although this ad does not have much going on, it clearly represents the exact message that Denver Water is trying to get across; use only what you need.  While further analyzing the advertisement, the message from Denver Water became even more apparent to me through their attention to detail and symbolism.  The color orange represents sunshine, determination, and joy.  The use of the color orange in this advertisement is minimal and that is because they are trying to convey to us that using only what we need will give us a sense of pride and happiness because we are doing something nice for the environment.  The green grass symbolizes what we have now, an abundance of fresh water.  However, the concrete symbolizes what we will have in the future if we keep overindulging with the amount of water we use.  The advertisement engages pathos by making us feel guilty for using too much water.  They want us to visibly see what it looks like to use only what we need by showing a seat only big enough for one person to sit down on.  The advertisement also engages ethos because of the company who is displaying this ad.  Denver Water is an influential water company who people would listen to when it comes to water resources.  Finally, the advertisement captures logos because of its logical appeal.  This advertisement makes you think rationally.  If we use more water than is necessary, what is going to happen?  The advertisement is well thought out and conveys the exact message that Denver Water was trying to create